Basement Businesses: Tree Enterprises

Success is not easy, but with persistence it is not impossible. That is something Tish Terry has learned since launching her company in her father’s basement 32 years ago. Tree Enterprises has grown slowly, but success for her company is not far.

She realized there was a market for children’s rest mats and sheets and baby bibs. So, she launched a business.

“I’m the janitor. I sweep the floors. I clean. I cut. I go out in the bad weather and bring things in. I deliver. Paperwork. I do it all…I’m not a control freak, but I do know what I want,” Terry said.

That personal touch is woven into the fabric of her business.

“I don’t want anybody to ever call me and say, ‘I don’t like this’ or ‘It’s poor quality…This will keep you honest when you’re the person who answers the phone. When you are the sole contact with your customer. If they have a problem with your product, you are responsible for it,” Terry said.

Tish says being your own boss is actually more stressful than working for someone else.

Owning a small business creates a lot of personal pressure, but Tish says the pride her products bring her is far greater.


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