How Graeter’s Grew Nationwide

Cincinnati.com:

Cincinnati icon Graeter’s ice cream expects to nearly double its national grocery store availability this year, thanks to an upgraded manufacturing facility and an inexpensive social media marketing campaign that encourages its fans in new cities to hold ice cream parties for friends.

Last month, Florida-based Publix Super Markets, which operates over 1,000 stores in Florida, Georgia, Alabama, South Carolina and Tennessee, started carrying pints of Graeter’s. That gives Graeter’s shelf space in 6,200 stores in 43 states, said George Denman, Graeter’s vice president of sales and marketing. That’s up from three states two years ago. Full story.

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