How did an entrepreneur convince Walmart, the world’s largest retailer, to partner with a new and relatively unknown beauty salon franchise concept that specializes in the art of brow shaping, facial hair removal and waxing? With hard work, creativity, and attracting more than 1,000 customers a week, Seva founders, Vas and Sonal Maniatis, overcame incredible odds to form an exclusive in-store partnership with the iconic retail giant and expand their franchise concept nationwide.
Today, with 25 Seva locations operating throughout eight states, the company plans to double the number of salons by the end of 2012 through franchising. In addition to brow shaping and facial hair removal, Seva offers a full range of nail and spa services including body waxing, facials, and eyelash extensions. More.