This week will bring the long-awaited opening up of a new realm of Web addresses in which just about any wordâ€”such as dot-furniture or dot-arcticvacationsâ€”can serve as a domain name. And to some, that spells opportunity.
Beginning Thursday, the organization that oversees the Internet will start accepting applications to manage new top-level domainsâ€”the names that appear at the end of website addresses, like dot-com and dot-net.
It will be the first time in more than a decade that anyone can apply for the rights to control a slice of the broader Web marketplace, as opposed to just domains for specific types of Internet users. Only a few options, such as dot-jobs for sites catering to job seekers, have been available more recently.
Allowing a wider variety of domains to exist will create more choice on the Internet and potentially spur innovation, according to the Internet Corporation for Assigned Names and Numbers, or Icann.
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Photo by Gilberto Stankiewicz
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