Fitness Franchises Muscle Up

Entrepreneur.com:

It’s a busy time of year for fitness franchises.

January is when Americans collectively migrate from the shopping mall and bottomless eggnog bowl to the gym. Not surprisingly, fitness clubs win at least a third of all new memberships in the first three months of the year.

While many of those new recruits will eventually slack off over the course of the year, membership in fitness clubs overall has been on a steady incline. Between 2002 and 2011 gym memberships rose to 42.8 million from 36.3 million, and are expected to grow another 11 percent to 47.5 million by 2016, according to Los Angeles research firm IBISWorld. Read more.

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