Usually when a celebrity couple has a baby, the only interest is among people who follow celebrity news and gossip. However, when Beyonce and Jay-Z decided to name their baby Blue Ivy, one small business was lucky enough to see some headline interest as well. The company and the baby share the same name, reports CNBC.
Now that the concept has had some time to sink in, the Boston-based entrepreneur sees it as synchronicity. “I see my business like a baby — it has my personality,” she says. “And with a baby, you’re going to start with a name, a name that shows a lot of depth and inspiration and enlightentment. Ultimately, this is the name of the most important person in Beyonce’s world, and I have the same type of intensity for my company.”
As far potential clients, Alexandra is counting on this to be a competitive advantage rather than a source of confusion. “This is the biggest compliment in the world for me,” she says. “Would brides rather work with someone who has the same taste as Beyonce, or some random human being?”
Alexandra hopes for at least one other perk: She wants Blue Ivy to host Blue Ivy’s first birthday party. At the very least, she hopes to hear from Beyonce herself about their unusual connection. “Did she know we existed?” she asks. “It would be great to hear from the horse’s mouth.”
