E-Com To Give A New Face To Franchising

Hindu Business Line:

The Indian franchising industry, estimated at about Rs 90,000 crore and growing at 25-30 per cent, will take on a new avtaar with the growth of the e-commerce industry. “Franchisees will become consumer delivery points for products and services with the growth of e-retailing,” said Mr Gaurav Marya, President, Franchise India, an organisation that helps facilitation between franchisors and franchisees.

Thanks to e-commerce, companies can now maintain a larger virtual inventory, but will exist in the brick and mortar form (as franchisees) to give the product the touch-and-feel like in the case of jewellery brands, he explained. Continue reading.

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