The Indian franchising industry, estimated at about Rs 90,000 crore and growing at 25-30 per cent, will take on a new avtaar with the growth of the e-commerce industry. “Franchisees will become consumer delivery points for products and services with the growth of e-retailing,†said Mr Gaurav Marya, President, Franchise India, an organisation that helps facilitation between franchisors and franchisees.
Thanks to e-commerce, companies can now maintain a larger virtual inventory, but will exist in the brick and mortar form (as franchisees) to give the product the touch-and-feel like in the case of jewellery brands, he explained. Continue reading.