Martin & Co has announced a new strategy, with its head office embarking on a purchase of franchisees’ businesses.
The firm said it has ambitions to be its own biggest franchisee.
Ian Wilson, managing director of the franchise lettings chains, said: “It’s the strongest possible signal we could be sending that we believe in the power of our own brand and in the long-term prospects for the UK lettings market by investing our own money in lettings businesses.â€
He added: “By guaranteeing our franchise owners a fair price for their business at the time when they want to sell, it de-stresses the whole sale process for them in these uncertain economic times.â€
The first office is has bought back is in Worthing. Another four purchases this year are planned.
It is the second shift of strategy in six months.