The survey, conducted by social media businesses Brand Meets Blog and Mum PR, found that of the 708 respondents 43% spend between five and 30 minutes per-day updating their businesses’ Facebook fan pages.
In comparison, 40% spend less than five minutes per day on their businesses’ Twitter account.
Louisa Claire, director Brand Meets Blog, said: “Businesses need to take those networks more seriously as a marketing strategy. It’s not enough to just have an account; you need to know how to use it.”
Photo by Sean MacEntee
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