Steak ‘N Shake Hopeful Signature Will Drive Franchise Growth

Nation’s Restaurant News:

Steak ’n Shake officials expect the brand’s highly publicized Signature prototype to maintain the positive momentum it generated in its opening week, helping to pave the way for franchise growth in 2012.

The Indianapolis-based chain debuted the inaugural Steak ’n Shake Signature location in New York on Jan. 12, adjacent to the Ed Sullivan Theater, home to “The Late Show with David Letterman.”

The brand’s new quick-service concept differs from “classic” Steak ’n Shake locations chiefly in its counter-service-only format and limited menu of the chain’s staples, like steakburgers, fries and milk shakes. The New York Signature operation also serves beer and wine.

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