The website has been used to market a wide variety of products. Now we can add female cyclist fashions to that list with the addition of My Alibi, reports The Des Moines Register.
But raising the money in what she called the â€œhigh-capital gameâ€ of apparel has not been easy. Durkee said it would cost her $200,000 to launch a new line of reversible skirts and strapless camisoles fit for cycling.
She hopes to dig into that total through Kickstarter and started her 60-day, all-or-nothing campaign in late November to raise $50,000. As of Wednesday afternoon, 106 people had pleged $10,890.
Anyone can pledge as little as $1. Contributors will receive merchandise for pledging, such as a My Alibi camisole and stickers for pledging $88 or more. Durkee said sheâ€™s using the site to allow customers to pre-order inventory so she can determine demand.
â€œItâ€™s a real high-capital game, the apparel industry,â€ Durkee said. â€œAs an entrepreneur, I found it difficult to raise the funds. But I realized Kickstarter was a way to not only get the brand out there but also engage the community in supporting it.â€
Can we solve the #1 Business problem people have today? Yes -- and the answer is simple...
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
Join an exciting opportunity that has the potential for huge monthly revenue.
PromoSlam has a mission to develop real solutions for individuals and families
Lia Sophia products have become a benchmark in quality and design for other companies...
HUMAN stands for "Helping Unite Mankind And Nutrition" and we started the Healthy Vending Industry back in 2003
Breathe Legal™ is a unique socially responsible franchise opportunity using alcohol Breathalyzers...
Coaching is a high-margin business where you can utilize your sales and/or business experience.
Earn recurring monthly payments selling high-value mobile websites and apps to lucrative clients...
Mobile Gaming Revolution offers you the unique opportunity to be the center of EVERY party!