‎New Franchise Opportunity Is The Cat’s Whiskers

Franchise News International (blog):

The Longcroft Luxury Cat Hotel is the world’s first boutique hotel group – for cats. It is the vision of 36 year old Abi Purser, who opened the first hotel in Welwyn Garden City in 2010 with help from husband Matt, who was instrumental in the hotel’s website. Abi was prompted to set up the business in response to the poor standard of care offered by most catteries in the UK, as she explains: “There are 11 million cat owners in the UK and only 2,000 registered boarding catteries for owners wanting a holiday or with a crisis and needing their cat to be looked after.

“We experienced this for ourselves and couldn’t find anyone offering what we were looking for. We wanted more than a cattery and to know that our cat would be loved and looked after while we were away. We couldn’t find it, so we created it ourselves!”

Abi cleverly spotted a gap at the luxury end of a market largely unaffected by fluctuations in the economy. She explains: “When we first set up the business, we knew that there was a demand for a truly 5 star cattery dedicated to looking after much loved feline guests while their owners are away.

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