Infographic: Who Buys Advertising on Google
By Dane Carlson on January 24, 2012 in News

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- Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
- Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
- Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
- Jobs & Education- $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
- Home & Garden- $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
- Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
- Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
- Internet & Telecommunications
- $1. 7 Billion (“pre paid cell phones”, “domain registration”, “cable internet providers”) - Business & Industrial
- $1. 6 Billion (“custom business cards”, “cheap office supplies”, “foam packing”) - Occasions & Gifts
- $1. 2 Billion (“funeral flowers arrangements”, “flower delivery”, “wedding gift registry”)
Business Opportunities Weblog editor and publisher
Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He
accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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