Infographic: Who Buys Advertising on Google

By on January 24, 2012 in News


Google Earnings

(Larger view)

  1. Finance & Insurance – $4.0 Billion (example keywords in this industry include: “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”)
  2. Retailers & General Merchandise – $2.8 Billion (example keywords in this industry include “zumba dance dvd”, “proform treadmill”, “weber grill accessories”)
  3. Travel & Tourism – $2.4 Billion (e.g. “new york hotels”, “plane tickets”, “rental car deals”)
  4. Jobs & Education- $2.2 Billion (e.g. “accredited online college degrees”, “online certificate programs”, “unemployment benefits”)
  5. Home & Garden- $2.1 Billion (e.g. “replacement windows cost”, “appliance repair”, “cabinet refacing”)
  6. Computer & Consumer Electronics – $2.0 Billion (“ink cartridges discount”, “pc memory”, “online video conferencing software”)
  7. Vehicles – $2.0 Billion (e.g “cheap hybrid cars”, “certified used cars”, “bridgestone tires”)
  8. Internet & Telecommunications
    - $1. 7 Billion
    (“pre paid cell phones”, “domain registration”, “cable internet providers”)
  9. Business & Industrial
    - $1. 6 Billion
    (“custom business cards”, “cheap office supplies”, “foam packing”)
  10. Occasions & Gifts
    - $1. 2 Billion
    (“funeral flowers arrangements”, “flower delivery”, “wedding gift registry”)
advertising google infographics


Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • dave

    holy lots is spent on advertising i see, what about spending some on innovation? that is the secret of building a strong economy new advanced cutting edge tech is what we need so advanced that advertising would not be needed as much due to no competition if exclusive rights are with held,,,,, posted by FREELANCE ENGINEER…

  • http://www.cheapest-credit-cards.com/ Cheapest Credit Cards

    You have a great product, service or book, and you know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it, too. Interviews on TV and radio talk shows are great avenues for promoting your product to the masses, and are generally far more dynamic than basic print advertising.

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