As the fast-casual restaurant buzz whets appetites across the nation, the recipe for success is anyone’s guess, from Five Guys Burger and Fries to Chipotle and Panera Bread.
But the quickly-expanding Smashburger chain appears to have got it: a model that translates well to different regions and customer bases.
“Consumers customize apps on their smart phones and they want their burger their way,” says Ron Paul, president of Technomic, a Chicago, IL.-based restaurant consultant.
It’s a sentiment espoused by Smashburger, the five-year-old conduit to a better burger. More.