Equipped with a new prototype featuring a dine-in model and a user-friendly menu, Teriyaki Madness is looking to bring its authentic Asian dishes and signature sauces to the Southwest United States, providing potential franchisees with an opportunity to offer an alternative to the typical fast-food burgers and sandwiches.
Capitalizing on a special niche in a growing market segment, Teriyaki Madness is looking to expand its footprint outside of Las Vegas. With seven locations currently open and operating in Las Vegas, the company is focusing franchise growth efforts in several Southwestern states—including Arizona, California, Colorado, Nevada, Texas and Utah. Company plans call for growing to a total of 10 restaurant locations by the end of 2012, 25 by the end of 2015, 50 by the end of 2017, with a total of 200 locations throughout the next 10 years.