Wing Zone, an Atlanta-based restaurant franchise system, has launched a major international expansion program – all part of its corporate re-branding initiative with its focus on flavor.
Keeping a brand relevant to the pulse of the market is crucial to success for today’s restaurant brands. Think McDonald’s shift from clowns and playgrounds to Wi-Fi and lattes. Wing Zone faced a similar branding challenge when its traditional model – the independent operator offering take out/delivery of wings – came under pressure in a rapidly changing economy. For Wing Zone, the pressure to reinvent itself turned into a major coup as international franchise developers flocked to Wing Zone’s new Flavor FuZe brand identity.