Binalot, Robinsons Build New Tie-Up

The Online Zamboanga Times:

Binalot Fiesta Foods Inc. (BFFI), home of classic Filipino dishes wrapped in banana leaves, has tied up with Robinsons Malls to be able to get prime locations for Binalot stores.

Under the partnership, Binalot franchisees are to enjoy lower rent, prime location, good relationship with lessor or mall administrator, and easy approval on marketing activities initiated by the franchisee.

This was agreed during a meeting between Binalot Business Development Manager Mary Panganiban and Robinsons Category Lease Manager Mike Hilario. Read more.

Leave a Comment

Your email address will not be published. Required fields are marked *