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Buffalo Wild Wings
The franchise restaurant Buffalo Wild Wings is testing iPads in their restaurants. Patrons will be able to order their wings and drinks from the devices as well as jump online to keep themselves entertained while they wait for their ordered food to arrive at their table.
The 830-store Buffalo Wild Wings chain is about to launch a second phase of the iPad pilot program at a Minneapolis location after working out technical kinks at a suburban Toronto site, said Tim Murphy, director of international business for the chain.
“Ultimately, we are trying to use the technology to enhance the customer experience,” he said in an interview. “People are familiar with iPads, iPhones and Android tablets, so this would enhance that.”
The chain hasn’t decided whether to combine purchasing from the device with purely entertainment uses, something it hopes to measure in its tests, Murphy said.
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Doug on February 9th, 2012 12:56 pm
“People are familiar with iPads, iPhones and Android tablets”
Exactly! And the overwhelming majority are walking in carrying one.
Enhance the experience by focusing on people by people.
Angela Shupe on February 10th, 2012 6:07 am
Love it! I wish they would try this at my local Buffalo Wild Wings.
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