It is now the middle of February, and you have probably forgotten many of the New Year resolutions you vowed to keep. However, JSOnline has some for your business that you need to keep.
Specialize - In an effort to build business, many companies try to be everything to everyone. But that effort can often backfire if you end up spreading yourself too thin. Keep the focus on what you know and what you do best and develop that as much as you can. If you already find yourself feeling overextended, conduct some research to find out where your strengths really lie - you might even want to do a customer survey. If you need to streamline to focus on your best abilities, get started as soon as you can.
Network - It's not just for individuals - actively pursuing relationships for your business can be just as profitable. Developing business-to-business partnerships can show you new ways to either improve what you're currently doing or discover ways to build mutually beneficial initiatives with other businesses. Attend business events, both within your field and more general gatherings of local business owners to see where you can forge new partnerships.
Photo by Lori Ann