Rogue Franchisee Re-Ignites Battle With The Cheesecake Shop

StartupSmart:

Renegade South Australian franchisee Brad Skuse has breached an agreement with The Cheesecake Shop by setting up a site critical of the company, called cheesecakeshoplie.com, six months after being forced to take down cheesecakeshoplies.com.

Skuse, who has operated a TCS franchise in South Australia since 2004, set up a website in July last year called cheesecakeshoplies.com, accusing the company of treating its franchisees badly.

In August, Skuse reached an agreement with The Cheesecake Shop as a result of mediation. At the time, Skuse told StartupSmart he was “extremely happy” with the agreement.

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