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A Ski-Thru Starbucks
Squaw Valley Lake Tahoe, a ski resort on the California side of Lake Tahoe, has opened the world’s first ski-thru Starbucks.
The new mountaintop Starbucks at 2,400 metres allows customers to grab a coffee without taking off their skis or snowboard.
“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”
What could you sell via a ski-thru?
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Angela Shupe on February 20th, 2012 5:13 pm
That is a great example of how a business can adapt to customer needs and make money doing it. I imagine they could sell the same things as a regular Starbucks. Maybe some easy-to-hold foods for hungry skiiers, hot cocoa, coffee, etc.
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