When you dub yourself as a company bad for your customer’s health, is it a tragedy or publicity when one of your customers has a heart attack while eating a 6,000 calorie burger? For Heart Attack Grill, it could possibly be both.

So this story may sound too good to be true: A customer at the restaurant, while eating a 6,000-calorie burger called the Triple Bypass Burger, was stricken with an apparent heart attack. And it was all caught on the cell phone video (seen below).

But some patrons thought it was all an act.

The video of the incident went viral online. The video shows paramedics wheeling a man having a heart attack out of a restaurant that advertises its food can kill. It’s the kind of publicity other restaurants would run from — but not this one.

Jon Basso, owner of the Heart Attack Grill, told CBS News, “We throw slogans at you like, ‘Taste worth dying for.’”

Basso calls himself Dr. Jon and his waitresses “nurses.” Diners wear hospital gowns.

Photo by Mary Sue

Originally posted by Angela Shupe on February 17, 2012 in News.

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