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Some Ideas Are Just Fads, Others Aren’t
What’s a fad business idea and what’s not? Sometimes it’s hard to tell):
In hindsight, it can be easy to spot “fad” franchises that enjoy a mere flash-in-the-pan popularity. Some once-hot concepts — think eBay drop-off stores, cereal cafes or video-dating franchises — fall victim to ever-evolving consumer tastes; others are usurped by technology.
But then again, other ideas that might not have screamed “long-term future” have thrived. For instance, “when junk-removal franchises first came out, people thought nobody would pay to have their garbage removed,” says Todd Bingham, vice president of operations at FranNet, a franchise consultancy in Louisville, Ky. “But it’s turned out to be a fantastic business.” And remember the mall-based makeover and photo studio Glamour Shots? It’s alive and kicking, and judging by its more than 120,000 Facebook “likes,” just as popular today as it was in the ‘80s.
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Angela Shupe on February 20th, 2012 5:08 pm
Everyone wants that business that will last a long time and make a lot of money, but there is nothing wrong with a good ‘fad’ business, too. Those companies can make millions before they fizzle.
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