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When the Customers Say Yes and the Accountant Says No!
What if you had an exciting new business idea that applied disruptive new technology to a fast-growing consumer food market?
What if you branded, packaged and tested your new product with a sampling of highly-influential customers in your target market, and the response was passionately enthusiastic?
Nine out of ten entrepreneurs would run with an opportunity like that, right? But at Balassanian Enterprises – we’re a venture lab developing multiple new consumer businesses that combine the digital and physical worlds in unique ways – we decided to say no.
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