Since 2001, we've posted 21,224 different business opportunities and ideas, so you're sure to find something here to inspire you!
ASA After Roastcosy For Claims
Helen Waterston has been told by advertising watchdogs the ASA to change the wording on her website for the Roastcosy.
But yesterday, she slammed the order following a single complaint which, she says, may have come from a competitor.
Mum-of-one Helen, 46, added: “It’s ludicrous. I just don’t understand how just one complaint leads to this.
“I have tried to find out who the complaint came from as it’s very detailed and goes to three pages.
“It looks very professional – it could have come from a tinfoil competitor. I just don’t know.”
On her homepage, it says the Roastcosy is “made of high quality stainless steel and flexible chainmail, it can be applied before or after cooking… no more burning, only perfect browning and crisping”.
It claims it “reduces food shrinkage and retains more natural juices”.
It also quotes from a review of the product by a third party.
But the ASA stepped in after the complaint and said some of her claims were “misleading” and “exaggerated” the product’s effectiveness.
Related Businesses in the Directory
Related Posts
Related Resources
Cindy Hawkins on February 22nd, 2012 12:42 am
When you spend time, energy (and often your own money!) to get up a product or service, who imagines some one else out there may just be ‘laying for ya”? Not to voice a legitimate product safety concern or copyright issue, you understand, but just to snap at your ankles? Whoa! In the competitive world of business, one of the factors we need to keep in mind may unfortunately be…plain spite. Hang in there, Lady!
Leave a Reply