Subway carved out a unique position in the QSR segment with the debut of Jared Fogle’s weight loss campaign in early 2000.
More than a decade later, the sandwich chain continues to reap the benefits of launching a healthy marketing message before it was trendy. Subway ranked No. 1 overall in the 2011 YouGov’s BrandIndex, which measures consumers’ perceptions about a brand, whether derived through the news, social media, advertising or word of mouth.
It was the second year in a row the company ranked on top, earning a score of 41. Subway was the only restaurant chain in the top 10 of YouGov’s list, which featured more than 1,100 total brands. (Check out YouGov BrandIndex’s QSR research here).
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