Mobile Marketer:

Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.

The QR codes are being used at more than 800 corporate-owned restaurants in the United States. In addition to the new menu, Chili’s is also experimenting with mobile bar codes on children’s menus.

“Chili’s is currently using QR codes in a variety of areas throughout the business,” said Julie Flowers, spokeswoman for Chili’s, Dallas. More.

Originally posted by Cris Zimermann on February 24, 2012 in Franchise Site.

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