Business Opportunities Weblog

Amazon Prime, By the Numbers

By on February 27, 2012 in News

Amazon Prime

Amazon Prime is a membership program on Amazon.com. After joining, members pay an annual fee of about $80, and get free two-day shipping on just about everything Amazon sells. I know that the numbers below are true for me.

Amazon doesn’t disclose details of the Prime program publicly but according to estimates Amazon Prime members:

  • Increase their purchases on Amazon from $400 a year to $900 a year after they join. (source)
  • Spend 130% more than regular Amazon customers. (source)
  • May be responsible for as much as 20% of Amazon’s overall sales in the U.S. (source)
  • 82% of Prime members buy on Amazon even if the item is less expensive somewhere else (source)
  • 92% of Prime members plan to renew their membership. (source)
amazon prime retail

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • http://cheappursesforsale.com/ Michelle

    At first I didn’t realize that there were more benefits besides the free shipping? I found it a bit surprising that people would increase their spending on Amazon by such a large factor simply to save on postage. After looking at the graphic a bit more closely though, I see that signing up also includes unlimited streaming of movies and TV shows. What do you think is the bigger draw for people who sign up? For me, it would be the latter.

  • http://wahm.business-opportunities.biz Angela Shupe

    It is mostly true for me, too. With a Kindle, I also receive more benefits than free shipping. Going by those statistics, Amazon and I benefit from Prime.

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