February 29, 2012

Shiny Objects Marketing “Shines Up” Yoshinoya’s Brand With New Bowl Supremacy Campaign

Business Wire: Yoshinoya, a quick-service restaurant chain which opened its first restaurant in 1899, looks to Shiny Objects Marketing to help freshen its branding. The marketing challenge: Create a branding campaign that would elevate Yoshinoya’s awareness and broaden its appeal amongst heavy fast food users within a media budget considerably smaller than most QSR competitors.

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Card Connection’s Farnham Franchisee Expands Territory

WhichFranchise.com: Leading greeting card publisher and franchisor, Card Connection, has announced today that Latif Twigeri, franchisee for the Farnham and surrounding area, has expanded his territory to include Kingston and Sutton. Latif Twigeri, who has been a Card Connection franchisee for eight years, now supplies more than 500 retail outlets with Card Connection’s extensive, range

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Regulation Could Change Aged Care Sector: Martin Warner, Home Instead

Franchising.net.au: Martin Warner, heading up the Australian Home Instead Senior Care business, predicts expected changes in the sector will open up the opportunities across the country as aged clients get to choose their care service. “There are a lot of changes [coming up] in the whole aged care sector which means customers can choose their

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