Shiny Objects Marketing “Shines Up” Yoshinoya’s Brand With New Bowl Supremacy Campaign

Business Wire:

Yoshinoya, a quick-service restaurant chain which opened its first restaurant in 1899, looks to Shiny Objects Marketing to help freshen its branding.

The marketing challenge: Create a branding campaign that would elevate Yoshinoya’s awareness and broaden its appeal amongst heavy fast food users within a media budget considerably smaller than most QSR competitors.

Shiny Objects Marketing CEO, Kenneth Gal, said, “Our challenge was to find both a distinctive and memorable way to tell the world that Yoshinoya bowls are the best bowls around and we think we nailed it!” Read on.

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