Tim Hortons has won a major legal battle against franchise owners, now that a judge has tossed out a proposed $2-billion class-action lawsuit over the price of doughnuts.
Tim Hortons franchisees benefit from an iconic national brand, and with such high profits from coffee sales, they should accept lower margins on food, according to the decision by Justice George Strathy of Ontario Superior Court.
“The fact of the matter is that under the Tim Hortons system, the franchisees are given the licence to sell Tim Hortons trademarked coffee — a brand that is about as iconic as there is in Canada,†the judge wrote. Full post.