Meet Brian Schechter and Aaron Schildkrout, creators of the online dating site HowAboutWe, which until lately targeted an obvious demographic: singles.
The site has been a success, attracting more than 700,000 date ideas. But its founders quickly discovered the commercial paradox of the dating site: The better you are at finding love for a client, the faster she signs off and ceases to pay you.
“If you succeed,” Mr. Schildkrout says, “you lose.”
And so the guys asked themselves: What if a dating site didn’t stop at finding you love? What if it also helped you “date” your life partner, and, through the surprise and renewal of that dating, to stay in love?
Later this year, Mr. Schechter and Mr. Schildkrout will release their answer to these questions: a new dating portal focused on committed couples. It will seek to get them out of their routines, off their feet and on the town for frequent dates.