Dunkin’ Brands senior director of franchising Jeremy Vitaro is charged with leading that push. He has been with Dunkin’ Brands for nine years, and has been at the head of its franchising efforts for the past two years.
Nation’s Restaurant News recently spoke with Vitaro about the expansion strategies of both Dunkin’ Donuts and Baskin-Robbins.
Dunkin’ Donuts’ stronghold is in the Northeast. Where does the quick-service chain plan to expand from there?