If you are a fast food junkie, here’s some good news for you. The US-based quick service restaurant (QSR) chain Quiznos is expanding its footprint in India with plans to set up around 150 outlets in the northern and the western regions of the country over the next three to five years. Now in its 31st year, Denver-based Quiznos is an international chain designed for “today’s busy consumers who are looking for a tasty and freshly prepared alternative (subs, salads, pizzas and so on) to the traditional fast-food restaurantsâ€.
A couple of months ago Quiznos started its India operations by signing a master franchisee agreement with Apollo Elixirs for southern India, Goa and Sri Lanka. A few weeks ago, it entered the markets of the north and west armed with a master franchisee agreement with Sub-One Hospitality Services (a Delhi-based restaurant management company). Commenting on its India partners, Lee Vala, chief development officer, International, Quiznos, says, “The biggest strength of these companies is that their teams know the Indian consumer and what they expect from a QSR. Our partners will adapt the menus to each region, but overall they will focus on a warm, toasty meal in a comfortable environment, with plenty of seating space.†Full post.