For 24 hours during the weekend of March 24-25, 2012, Koko FitClub members will link arms virtually with their fellow “KokoNuts†across 27 states to raise money for cancer research.
The first ever Koko FitClub “5 Million Point Challenge†will capitalize on the ability of the innovative fitness club’s patented Smartraining™ technology to do something no other health club can do: collect and compile all the exercise activity data of its members nationwide and translate it into “Koko Points†to be tallied toward a unique fundraising goal. Every time a member comes to Koko FitClub they earn Koko Points for their workouts based on their effort and performance. During this 24-hour period, members will be challenged to earn and contribute the Koko Points from their “Koko Cardio†workout sessions to raise money and awareness for cancer research and treatment. If Koko members nationwide can collectively reach the 5 million point total in 24 hours, Koko will donate $20,000 to the American Cancer Society Relay for Life.