Just one year after entrepreneur Bill Trefethen bought the ethnic-focused Daphne’s Greek Cafe and transformed it into a successful, lifestyle-oriented concept now renamed Daphne’s California Greek, the 56-unit fast casual restaurant chain based in Carlsbad, Calif., today announced new franchising plans to grow the concept nationally.
Over the course of the past year, Trefethen, through his investment firm, Wreath Equity LLC, initiated an aggressive rebranding campaign with a focus on enhancing the guest dining experience while addressing the national trend toward healthier eating. Daphne’s revamped menu now features more nourishing and healthful California-inspired Mediterranean fare, while comprehensive store remodels offer a hip, contemporary and fresh feel. Daphne’s also invested in the development of an ambitious, customer-engagement program driven by emerging music, cultural icons, responsible business practices such as re-purposing existing and/or sustainable materials for its remodels, and grass roots community support initiatives to drive guest loyalty.
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