What stands between you and success? Could it be the technology you enlist to help you grow your business? The Wall Street Journal thinks it might be.
Web-knowledgeable small and midsize firms in industries ranging from retail to manufacturing. They create twice as many jobs as companies that have limited Internet use, according to a McKinsey Global Institute study mentioned in the TCC report.
Another cited study, by researchers at Brandeis University, shows that technology-intensive service firms added jobs at a rate of 5.1% from 2001 to 2009, while employment overall shrank by .5%.
Technology makes young companies more competitive, TCC states in the report. For example, online crowdfunding channels like Kickstarter.com and IndieGoGo.com can help start-ups land financing to grow. And daily deal companies like Groupon Inc. and LivingSocial Inc. can help small businesses connect with new customers.
Are you ready to make your business more tech friendly?
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