Leslie Smith, a franchise attorney and partner with Foley & Lardner in Miami, tells the story of a bakery owner whose small business was so successful she decided to franchise it. After some initial investigation, she discovered that a well-known bakery in another state already had the name she had been using for her small enterprise.
â€œShe wasnâ€™t able to grow her business based on her name,â€ Smith said.
â€œIt can be a successful enterprise, but also a terribly disappointing enterprise if you donâ€™t plan carefully,â€ Smith said of franchising.
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