Trevor Banks wants to stay in the ice-cream business. But he doesn’t want to stay in it with ice-cream franchise Wendy’s. After paying $250,000 to establish a Wendy’s franchise at the Mount Druitt Westfield in 2007, he started questioning the model he had chosen.
”The franchising model to my mind is to join with a group that would effectively give you increased buying power, leverage, economies of scale,” he says. ”And it [Wendy’s] delivers on none of them.” Read more.
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