“I’m actually the only one that knows the recipe,” the 19-year-old entrepreneur said, “and I don’t have it written down anywhere. It’s all in my head.”
And in people’s mouths.
“The other day I had a kid walk into a party I didn’t know with Zesty Pretz and that was probably the coolest, the coolest moment that I’ve ever had,” he said.
The Churchill High School grad hatched his business idea with his cousin Sean McSweeney before finishing school.
“The idea for the pretzel business has been a two-year process here,” he told KVAL News. “I started it in high school, and then people really liked them.
“I started going to LCC and read a couple of magazine articles – in Forbes and Inc. – about starting a business right out of high school as opposed to going to business school first,” he said. “So I decided that it’s probably the best time of my life to try to step out on a limb and try something.”