Morarka Organic one of the largest organic food producers with their brand ‘Down to Earth’ has allied with FRANCORP INDIA, a part of Franchise India Group and acknowledged as the leader in franchising for its review and recommendation program.
FRANCORP will distinguish the current business model and product mix for ‘Down to Earth’ by developing a franchise model and franchisee proposition. It will further develop the comprehensive strategy to capture a larger target audience and setting out a roll out plan on pan India basis.
Mr. Mukesh Gupta, Executive Director at Morarka Organics said “Organic food business may arguably be one of the best franchise businesses in the world today. Organically grown foods are becoming increasingly popular as people have started becoming more conscious about their health and the quality of food they eat. Organic foods are considered safe as they are produced using environmentally friendly methods and do not involve the use of poisonous pesticides and chemical fertilizers. With modern consumers slowly but surely shifting towards healthier alternatives, the future looks bright for the organic food industry.”