“Keith is a world class franchise executive who has transformed franchise operations at every company he has worked with. With Keith joining us, it tells our customers, partners and the franchise world at-large that FranConnect continues to emphasize excellence in everything we do,” said FranConnect CEO and Co-Founder, Amit Pamecha.
Gerson is a 35-year industry veteran who most recently served as the Chief Operating Officer at Sopra Brands, one of franchising’s leading private equity and management companies. He has guided multiple companies to record levels of system growth, revenue growth and resultant EBITDA growth. Companies he has led or provided executive leadership include PuroClean, AlphaGraphics, Mrs. Fields and ChemDry. Said Gerson, “As a past FranConnect customer, I have experienced the strength and breadth of the FranConnect solutions as well as their rigorous customer centric approach.”