Pancheros Mexican Grill is out to save Bob. Once one of the most common names in the country, “Bob” has been decreasing in popularity since the 1970s.
In honor of Bob the Tool—the mixing mechanism that blends ingredients together before they are wrapped into a tortilla—and his fourth anniversary, Pancheros is launching a “Save Bobs” campaign to save the once-prevalent name.
As part of the social media campaign, fans can visit the company Facebook page through May 15 for a chance to win a $5,000 prize. Fans just choose one of their Facebook friends named Bob to save.