Greenpoint Gazette:

Brooklyn’s largest real estate brokerage has arrived in Greenpoint. Rapid Realty’s newest office opened its doors earlier this week, marking the latest stop in an expansion that has taken the city by storm.

Anthony Lolli, a lifelong Brooklyn resident, started Rapid Realty in 1998 to meet the needs of what he saw as an underserved market. “Everyone was so focused on Manhattan sales at that time,” Lolli says. “There really wasn’t a company out there making rentals their top priority, particularly in the outer boroughs.”

Specializing in rentals for so long meant Rapid Realty was uniquely equipped to handle the sudden surge in demand after the housing bubble burst in 2008. With business booming, the company started franchising the following year. More.

 

Originally posted by Mark on April 5, 2012 in Franchise Site.

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