Latinos may be the fastest growing segment of the population in the United States, but in the franchising industry their presence is rather low, with Latinos owning only 5.2 percent of franchise businesses, according to a December 2011 study by the International Franchise Association.
“Hispanics, by nature, are very entrepreneurial,” said Jose Torres, founder of BuscaTuFranquicia.com and English-language sister site Franchise4Hispanics.com, which link aspiring franchisees with franchisers. “However, many think franchising is only fast food and retail. We try to educate Hispanics on the broad options available to them.”
So where are Latino franchisees in highest demand?