MarketWatch:

Rita’s Italian Ice®, the nation’s largest Italian Ice concept with over 550 stores in 22 states, has signed a new area franchise development agreement for part of Los Angeles County, California, and an area franchisee development agreement for Aruba, Bonaire and Curacao also known as the ABC Islands. The company also announced Scott Schubiger has joined the company as Senior Vice President of Franchise Sales. Schubiger, a 20 plus year sales veteran, will manage worldwide franchise development for the popular growing chain.

“With a renewed focus on growing the Rita’s brand, we are proud to welcome our California and ABC Islands area franchisees,” said Jonathan Fornaci, chief executive officer of Rita’s. “Another new addition, and member of the senior leadership team, Scott Schubiger will enable us to expand Rita’s brand to many more fans within the United States and abroad.”

Originally posted by Cris Zimermann on April 10, 2012 in Franchise Site.

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