Fortune:

McDonald’s has a market capitalization of $100 billion for a reason. With the exception of a few years in the early 2000′s, McDonald’s executives have been very good stewards of their shareholders’ capital. Sadly, the same cannot be said for Burger King’s leadership over the past 10 years and the latest developments will do little, in our view, to enhance the company’s reputation.

The Burger King brand has been a cash cow that has lined the coffers of several different firms such as Pillsbury, Grand Met, and Diageo from 1989 through 2002. Private equity firm TPG Capital and others got in on the act from 2002 through 2006. From 2006 through 2010, PE firms tried to cash out while the company was public but, ultimately, the chain failed to gain fundamental momentum and 3G Capital took it over. Continue reading.

Originally posted by Mark on April 13, 2012 in Franchise Site.

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