Ben & Jerry’s will open its flagship store in Tokyo on April 14, on Omotesando Boulevard. The location will feature a 1960s-era design theme with a tech cafÃ© feel.
Ben & Jerry’s selected Tesser, a San Francisco-based branding company, to create the store design. Tesser designed the company’s flagship store in Burlington, Vt., and was hired to recreate that success in Tokyo.
“It was like making a great flavor that’s perfectly balanced,” said Ellen Kresky, director of creativity at Ben & Jerry’s, “Tesser was able to fold Ben & Jerry’s history into contemporary culture to bring the Ben & Jerry’s vibe alive.”
Tesser’s biggest challenge in designing the first Ben & Jerry’s location in Japan was to build a brand presence in a visually stimulating city. The flagship store has a street-facing entrance framed by Tokyo’s premiere shopping mall, Omotesando Hills, by architect Tadao Ando.
A internet marketing business system designed for you to be successful in your online business.
Start a local Social Media and online reputation business. No experienced needed! Only $99 to get started.
Millions of people retire in poverty - but it doesnt have to be this way!
Earn recurring monthly payments selling mobile websites and apps to local businesses.
Be a part of the number one growth industry while securing your future with residual income.
Make residual income by providing online page one organic results that every small business needs to grow.