Any time a bow and arrow play a prominent role in a Hollywood hit (think Braveheart, Lord of the Rings or Avatar) the 29-year-old Lancaster Archery Supply in Lancaster, Pa., gets a bump in business.
But this time, in the four weeks since the The Hunger Games hit the big screen, the 55-employee distributor and manufacturer of target archery equipment has seen sales increase in a “profound way,” says President Robert Kaufold, who chalks it up to tweens and teens interested in emulating the sharp-shooting heroine Katniss Everdeen.