TheStreet.com:

So you want to own a franchise, but don’t know how to start looking? While there are many reputable companies using the franchise model, some companies have not only mastered the art of franchising, but is also benefiting from strong consumer trends that suggest their companies having plenty of room to grow.

But how does a potential franchisee decipher good from great?

Paul Segreto, President and CEO of franchisEssentials, a franchise management, marketing and development consulting firm, says there are five primary areas to weigh when researching franchise investments:

Leadership
Capitalization
Demand for product or service
Unit economics/profitability
Relative initial investment

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Originally posted by Cris Zimermann on April 20, 2012 in Franchise Site.

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